Over 33% of institutional investors in Europe and the U.S. are currently invested in cryptocurrencies and will continue to buy crypto in the coming years says a new survey from Fidelity Investments. In addition, 60% of those surveyed stated that they believe digital assets should have a permanent place in their company’s portfolio. This is great news for crypto enthusiasts who have always said the key to mass adoption is the technology’s acceptance from big investors but how will it affect investments on an individual scale?

“Buy crypto” quickly spreads across America and Europe in 2020

The survey was conducted by Fidelity’s Digital Assets Unit. This group trades and holds cryptocurrencies on behalf of their institutional clients and they polled exactly 800 investors throughout Europe and the U.S. from November to March. Those who took the survey included everything from traditional hedge funds, crypto hedge funds, family offices, financial advisors, pensions, foundations, and endowments. 

In Europe, adoption seems to be high with 45% of those surveyed saying they have already invested in digital assets compared to just 27% in the U.S. This is just the second year Fidelity has conducted the survey. In 2019, 22% of U.S. investors stated they held digital assets, signifying a 5% increase. As more of these investors continue to buy crypto, it seems Bitcoin remains the top digital asset.

Bitcoin still the king when investors buy crypto

Despite its controversy, short term volatility and potentially slow transaction times, Bitcoin (BTC) remains to by the king of the buy crypto movement. Bitcoin is the world’s largest digital currency by market cap. At the time of writing this article, BTC’s market cap sits at $182,566,797,673. Over 25% of institutional investors stated there are holding Bitcoin with just 11% stating they hold Ether (ETH), the world’s second-largest digital currency by market cap. 

Is now the time to buy crypto?

While we can’t tell you to buy crypto now, we can offer you information regarding digital assets so that you can make an informed decision for yourself. The chart above speaks for itself. There are definitely opportunities for both long term and short term profit with Bitcoin (and other altcoins as well). You can choose to buy and simply hold your Bitcoin until years later when it grows in value or you can take a more “hands-on” approach with a variety of platforms available today. 

FinTech platform YouHodler, for example, helps you become an active HODLer via crypto-backed loans, wallets, cryptocurrency, and stablecoin savings accounts in addition to cryptocurrency multiplication tools like “Turbocharge” and Multi HODL. It is a one-stop-shop for all your crypto needs and they can help you prepare for cryptocurrencies potential bright future. Visit them today and beat the rush.