Vegans and Silicon Valley alike were duped into the vegan mayo craze. How did it happen? Meet Josh Tetrick.
Imagine that you are a vegan. You are special. You do not eat animal products. This is your position. And you are ready to defend it at any costs. You buy “Just Mayo” mayonnaise, in which eggs are substituted with “a kind of yellow field pea”. As you have read in the Internet research, it does not taste any different from ordinary mayonnaise. Your mayonnaise costs much higher than the usual one. But you are a vegan. You have to buy it. You have read that “the sales are huge”. You have read that “egg producing companies in the US felt the threat and ordered a lot of negative reviews.” Your mayonnaise is being mocked. But this is your struggle. You buy it.
What you do not know is that Joshua Tetrick, a founder and director of Hampton Creek company, that produces your mayonnaise, ordered all the reviews and research himself, and also personally hired people to imitate the demand for this product in supermarkets. Financiers have recently invested 90 million dollars in Hampton Creek. The investors need the return. Now you will read a lot of new information about how healthy vegan mayonnaise is. You are screwed up.
But you are a vegan. You are special. You do not eat animal products. This is your position.