Watch how Fyre Festival’s Billy McFarland and has-been rapper Ja Rule allegedly duped people out of tons of cash.
Do you want to create an “immersive music festival” but can’t pull the event off? No problem! That’s what Fyre Festival CEO Billy McFarland did alongside once-popular rap artist and partner Ja Rule.
Here’s how they were alleged to do it:
Step 1: Create a pitch deck full of vague goals and inspiring jargon. Seek $25 million in funding.
Step 2: Shell out big bucks for endorsements from some Kardashians, Hadids and 400 other “Influencers”. Tout the luxury food, cabanas, and remote island once owned by Pablo Escobar.
Step 3: Partner with the guy behind joke siphoning account @F***Jerry for PR. Watch rich Millennials eat it all up.
Step 4: Charge anywhere from $1,500 to over $100,000.
Step 5: Fail to pay artists’ appearance fees so they don’t show.
Step 6: When festival goers arrive on island, give them the bad news: Luxury cabanas are actually disaster relief tents. The food, mostly cheese sandwiches. And best of all, there’s no music…or power.
Step 7: Watch concert goers react on social media. Influencers begin deleting their posts. Artists drop out. Become the laughing stock of the Internet.
Step 8: Get served a class action suit for $100 million dollars led by famed lawyer Mark Geragos.
You can also offer people tickets for the 2018 Festival - instead of the refund… they might bite.
But better yet, don’t dupe people - even if it’s easy. Because if you do, you’ll eventually get burnt.