Despite the poor management, bad decisions, and lackluster financial results, the huge plus of GoPro is the products. Always capturing our imagination and providing endless possibilities for us to visually document our lives and adventures, GoPro is fortunate to have a good development team creating great products.
GoPro has benefitted from a lot of celebrities, bloggers, and sports stars using the tech. Some get sponsorship to wear the gadgets, while others happily do it regardless. There is no publicity like free publicity. This popularity is largely due to the first point on our list. When did you last see a celeb with a GoPro camera or device?
Now, this is kind of a contentious one. Problems came from having high overheads and not making much in the way of profit. Even the profits the company has announced recently haven’t been the big leaps you might expect, though they are a step in the right direction. This is partly due to having high overheads, but it also comes down to their products having fair prices. We foresee a bright future, provided that the corporate structure can work to build the company rather than struggle with the same problems. The products are popular and robust. We think if they can get rid of the bugbears of yesteryear, then the future is really promising.