The mobile phone industry is one that borrows heavily from one another. Lawsuits go between Samsung and Apple like they are exchanging regular correspondence. The issue is that neither of them is making any headway to improve their devices in any significant way, thus resulting in stagnant upgrades for the sake of making more money. I have stuck with my iPhone 6S, in short, because the difference between that and the newer models is negligible.
I recently updated to iOS 11. I went from having a perfectly pleasing and functional iPhone to owning a monster. The new features looked like they were designed for the hard of sight, and forget about being able to use third-party apps properly. In short, it was the worst software update I have experienced with any tech. Also, I almost forgot to mention that the already non-existent battery life just got worse.
Apple has just released the iPhone X, and it is $1000. The same cynicism that meant they haven’t actually put any effort into hardware or software has now carried over to their pricing department. They really do believe that people will buy anything they make purely for the brand. It will not be a surprise to see AAPL heading down the same path of disaster that Sony traveled.
